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The global day of generosity can be an opportunity to not only do good in your community but also do good in your organization by engaging and connecting your employees to a common cause.
Giving Tuesday was started to “build a world where generosity is part of everyday life”. Established in 2012 by Henry Timms, executive director of a NY-based community organization, it began as the antithesis of Black Friday and Cyber Monday and, now, marks the beginning of the holiday giving season.
In Timms’ words: "We had this idea. You know about Black Friday and Cyber Monday. Could you add a day that reversed the trend, that, after all this consumerism, …people would give back [and] engage with the world?" Henry Timms
Timms’ hope was that people, the world over, could make it part of their own holiday tradition. In his vision, people would sit with their kids at the table and talk about: “What are the charities we care about? What are the causes our family stands for? Why is philanthropy important to us?”
But Giving Tuesday does not have to stop at home. Your organization can also make an impact.
Giving Tuesday is November 29, 2022.
reported record-breaking giving by millions of people worldwide during the annual Giving Tuesday celebration in 2021.
Many companies have joined the movement by launching giving and volunteering programs. These connect employees to millions of vetted nonprofits and volunteer opportunities; allowing employees to learn about and select charities that serve the causes they care about.
You may already offer employee giving and volunteering programs and Giving Tuesday is a great time to amplify those programs. Consider adding an employer matching program to make your employees’ donations go further. A dollars-for-doers program can encourage employees to give their time as well.
Efforts like these can help your company build a culture of doing good that connects employees with your mission and each other.
Building an engaging Giving Tuesday campaign, starts with a plan. Determine what resources you will need to efficiently support your employees in their giving. They may desire the freedom to individually donate or perhaps prefer the company to donate as an organization. Or they may wish to volunteer their time .
Evaluate what tools you will need for the campaign. A giving and volunteering platform, like WizeHive, can help your organization manage your campaign through:
Finally, put your plan in action with your tech partner. Get involved, do the work, engage your employees and, together, you can make a difference and create change within your community.
While Giving Tuesday is one opportunity to connect your employees to your overall CSR goals, engaging them doesn’t stop here. Use this day to launch your year long employee giving and volunteering programs, and commit to building a culture of engaged employees doing good in their communities.
WizeHive can help you build your plan and launch a fully enabled campaign in less than a week. Download our free
Giving Tuesday toolkit here
and find out how our giving and volunteering platform can help you do more good this giving season.